Maple, Zayu, and Clutch – Official Mascot of 2026 FIFA World Cup

Published on · Updated on · Written by Pooja Sharmaby

The 2026 FIFA World Cup’s already doing things its own way, and here’s a cracker — not one mascot, not two, but three of them. Yep, three. One for each host nation: Canada, Mexico, and the United States. First time we’ve seen that, and honestly, it just fits. Three countries, one tournament, all pulling in the same direction for the biggest football party on the planet.

Meet the Mascot Trio

So here they are — Maple™, Zayu™, and Clutch™ — officially rolled out by FIFA on September 25, 2025. Been waiting for this since they announced the hosts. Each one’s an anthropomorphic animal dripping with national flavour and football attitude. Together? Proper chaos in the best way — personality, colour, stories, the lot — all wrapped into the world’s biggest football celebration.

Maple™

This one’s flying the flag for Canada — land of the maple leaf and endless wilderness vibes. Maple’s a moose, strutting around in bold red, straight out of the national colours playbook. And yep, he’s the keeper. Number 1 on his back, guarding the goal like his life depends on it. Moose in goal? Kinda genius.

Away from the pitch, Maple’s got that creative soul. Art, music, street culture — he’s into all of it. Calm, expressive, inclusive. Feels very Canada, doesn’t it? The design leans hard into multicultural identity, which makes him feel easy to connect with, whether you’re five or fifty.

What Maple Symbolizes

  1. Creativity and resilience
  2. Leadership and protection
  3. Canadian cultural identity and diversity

Zayu™

Zayu’s repping Mexico , and wow, he kinda steals the show. A jaguar in the classic green kit, number 9 on his back — striker energy written all over him. That number alone screams legendary forwards. The jaguar, rooted deep in pre-Columbian history, brings strength, speed, and a bit of mysticism. Feels bang on for Mexico’s football soul.

On the pitch, he’s the instinctive finisher — sharp, quick, ruthless. Off it, Zayu’s all about dance, food, colour, life. Proper cultural heartbeat stuff. He’s not just a football mascot; he’s a walking celebration of Mexican heritage that fans everywhere can latch onto.

What Zayu Symbolizes

  1. Agility, strength, and passion
  2. Deep cultural heritage
  3. Celebration of Mexican tradition

Clutch™

Then there’s Clutch, holding it down for the United States . A bald eagle — because of course — bold, proud, and instantly recognisable. He’s rocking the blue kit with number 10, pulling the strings from midfield. Vision, leadership, linking everything together. Classic playmaker vibes.

Clutch is all about courage and optimism. He’s energetic without being over the top, confident without shouting about it. The personality leans into teamwork and celebration, reflecting the sheer diversity of the US while still pushing that universal message: unity wins.

What Clutch Symbolizes

  1. Leadership and unity
  2. Passion for the game
  3. Boundless energy and optimism

Beyond the Pitch: The Mascots Go Global

These three aren’t just popping up on matchdays and disappearing. FIFA’s gone big here. Maple, Zayu, and Clutch are heading everywhere — stadiums, fan zones, screens, and feeds — turning them into full-blown global faces of the tournament.

  1. Official merchandise — from plush toys to apparel and collectables
  2. Video games — including FIFA Heroes, where they are playable characters
  3. Interactive digital experiences — such as Roblox collaborations and challenges

It’s all about pulling fans in deeper, especially the younger crowd, and building something that sticks around long after the final whistle. This isn’t just hype for 2026 — it’s legacy stuff.

Legacy and Evolution of World Cup Mascots

From World Cup Willie back in 1966 to now, mascots have always been more than cute sidekicks. They’re cultural messengers, little time capsules of each tournament. Over the years, they’ve grown into symbols of pride, creativity, and global togetherness. The 2026 World Cup pushes that idea further with a first-ever trio — Maple™, Zayu™, and Clutch™ — standing for Canada, Mexico, and the United States.

Each one brings their own story, style, and role, stretching way beyond the pitch. Through merch, digital worlds, and fan moments, FIFA’s setting up 2026 as more than a record-breaking tournament — it’s shaping up as a full-on festival of diversity and unity. As June 2026 creeps closer, these three feel ready to become icons. And honestly? Who wouldn’t want a moose keeper, a jaguar striker, and an eagle pulling the strings?

👤 About the Author

Pooja Sharma

Pooja Sharma

Pooja Sharma is the founder, publisher, and editor of WorldCupLocalTime.com, an independent editorial platform focused on the FIFA World Cup.She has over 7 years of experience in sports publishing and digital content development, specializing in tournament structure, match scheduling systems, and regulatory analysis based on official FIFA publications.Her editorial work focuses on explaining how the World Cup operates — including qualification systems, competition format, stadium certification, disciplinary regulations, and tournament procedures — helping readers understand both the schedule and the structural framework behind the competition.As the independent publisher of the platform, she oversees all editorial content, research, and updates to ensure accuracy, clarity, and neutrality.Based in New Delhi, India, she manages all editorial and publishing operations of WorldCupLocalTime.com.

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